Daniel Ziriakus, COO Northrop & Johnson on Trends in Superyachting

Daniel Ziriakus is not someone you forget in a hurry. As well as his physical stature, you cannot fail to notice his energy and drive; this is a man on a mission.

His first marketing role was with Estee Lauder in Munich before joining Bridger Conway, a Miami-based agency specializing in branding and communications for luxury brands, and it was here that he first encountered the yachting industry. Following a rapid ascent, Daniel is now Chief Operating Officer at Northrop & Johnson in Fort Lauderdale, where we caught up to get his take on the trends currently impacting the yachting industry.   

In your view, what are the most important success factors in today’s market? 

As a brokerage I believe it's client service, intermingled with forward-thinking technology. Most of all, it’s about having the right team and developing that team to its fullest potential. At N&J we develop our business around our core departments to ensure they have everything top notch to perform at their best. 

What are the most significant changes you’ve seen over the past 10 years?

More, bigger, faster - technology driven. The brand plays a huge role and the industry is shaping up to 21st century standards after a long lag time of staying niche. The superyacht industry has adjusted very late and it’s still behind the curve compared to many other industries. [...]

Continue reading the interview here.