LYBRA's The Superyacht Show a Success in OneOcean Port Vell
Showcasing a collection of the world’s leading yachts, The Superyacht Show - launched for the first time this year by the Large Yacht Broker Association (LYBRA) - took place at OneOcean Port Vell in Barcelona between the 2nd to 5th May. The much-anticipated show counted luxury brands, prestigious yachting companies and prospective consumers from across the globe, gathering 22 boats with a LOA from 33m to 82m.
Unlike many yachting events in the industry, The Superyacht Show steered away from the traditional appeal of a trade show and placed emphasis on the visitor experience. This customer-centric event placed super yacht consumers at the forefront, with potential buyers and charters gathering in the heart of Barcelona to experience some of the world’s finest superyachts, whether for leisure, passion or trade.
Initially founded in 2012, LYBRA is a trade association for the most recognized superyacht brokerage companies. The eight member companies of LYBRA - Burgess, Edmiston, Fraser Yachts, Ocean Independent, Northrop & Johnson, Yachtzoo, IYC, and Merle Wood & Associates – used this high profile event to showcase their exquisite fleets of yachts, each of which are available for charter.
OneOcean Port Vell, the Mediterranean’s leading marina and popular winter homeport, boasts 151 berths each ranging in size up to 190 metres. Covering 1,058 linear meters of Quay space, guests of the show were able to meander throughout the docks and the OneOcean Club with the opportunity to step on board a wide selection of superyachts showcased at the marina.
Ignacio Erroz, General Manager at OneOcean Port Vell comments: “We’re thrilled to have hosted The Superyacht Show, and the world-class fleet that the LYBRA members brought to our port, for it’s opening year. With uncompromised luxury, guests of OneOcean Port Vell have everything they need by way of safety, security and comfort and we’re delighted that by hosting the show we’re able to showcase our outstanding facilities.”
Whilst it’s inaugural year proved to be such a success, LYBRA officials have already commenced plans for the 2019 show in which they expect to incorporate a number of first-class shipyards and luxury exhibitors. The Superyacht Show was the second superyacht event to take place at OneOcean Port Vell this year, following last month’s MYBA show, cementing Barcelona’s status as a superyachting destination and a superyacht industry hub.
For more information please visit thesuperyachtshow.com or oneoceanportvell.com.
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