Superyacht Marketing During the Time of Coronavirus

With the majority of the world’s population currently confined to their homes, there is an urgency among marketing ringleaders to reach audiences by making the most of digital tools. As such, the industry is at the forefront of new solutions to help clients and the yachting industry survive the crisis.

Superyacht Times’ fifth webinar saw a panel comprising yachting expert Hein Velema, owner of Denison Yachting Bob Denison, chief marketing officer for Burgess Tim Davis, Ferretti Group CCO Stefano de Vivo and Global Head of Marketing & Communication at Benetti come together to discuss all things superyacht marketing while giving the lowdown on the status o their strategies.

Image: Pixabay

WATCH HERE