Johnson Outdoors Appoints new Distributor for UK and Ireland

Johnson Outdoors Marine Electronics Inc, the leading company that consists of the Minn Kota,  Humminbird and Cannon brands, has appointed Marathon Leisure Ltd as their new distributor for UK and Ireland.

Marathon Leisure offers the marine industry a different style of customer service based on flexibility, a strong supplier/customer relationship and modern streamlined business practices.

To this day, Marathon continues to be innovative in its approach to sales and maintains an efficient and streamlined administration structure ensuring maximum flexibility and service to their customers. This unique business approach and the value they place on customer relationships enables Marathon to be at the forefront of marine distribution both in the UK and Ireland.

Tim Millinder, Managing Director of Marathon Leisure, says «I am delighted to add these prestigious and innovative brands to the Marathon portfolio. We are excited to implement a thorough marketing and sales plan which I am sure will shake up the current market place».

Gianluca Bugli, Johnson Outdoors Sales and Marketing Director Europe, added: «With Marathon Leisure as new distributor we look forward to a significant increase in our market presence and strong service throughout the UK and Ireland.

This new agreement follows the appointment of Rob Crowe as Regional Sales Manager Europe. Rob, based in UK, will provide great support to our European sales network. And this is just the first step».

This new partnership means Johnson Outdoors Marine Electronics continues to develop their global reach to customers in the European market.